What does a logo represent and why do I need it?

So you started your new e-Biz. Have you looked into having a logo made yet?

If you're serious about your business you are going to need a logo. Logo's aren't just fancy pictures in your website header. Usually they aren't just text, either.

Okay, why is a logo so important?

Your logo or "mark" represents your company! Their are about 3 kinds of logos. Some are purely text logos. Companies like "ABC" network or "Revlon" makeup. These include pure play on text, and the font used is usually designed from scratch. 

The second kind of logo can stand on it's own without text. They create a symbol for themselves easily recognized anywhere. A classic example of this is the Nike logo. It's just a mark. You see that swoosh and you know it's Nike.

The third kind of logo is a hybrid between text and symbol. It's very hard to build yourself up to the reputation level that Nike has. As a small e-biz it is recommended that you accompany a mark with text. Sometimes these kind of logos include symbols in their play on text. For instance, "Amazon.com" makes a smiley face while showing "A to Z". If you look at the FedEx label, between the E and x you can see an arrow, insinuating movement. Some details are much more subtle.

Okay, I get the types of logos, but why do I need one?

A good logo can set the bar for any company. In the care of a professional designer a logo can represent what your company does and give a feeling to a customer through recognition. Lines and shapes and colors really make a difference. Some things can be taken negatively by a customer, even if they are not aware of why it is negative to them. For instance, if the color red is used improperly. Certain red's can induce passion and caring while others induce a feeling of anger or hostility. Same thing goes with the type of font you use or even the sizing of things. You don't want to seem over-bearing or non-existent either. I've seen logos where the mark is very large and the text is very small inside of it to the point of being unreadable! 

You want your customer to feel safe and in a professional environment in order to lead them to a purchase. Believe it or not, logos can say a lot with very little, if done correctly.

Where else can I put logos?

Logos can go many places. Obviously they can go on your header of your website or on a business card. But have you ever thought about putting it on your package labels? On your packaging tape? What about sending stickers with your logo on it in your packages? Your advertisements? In your email signature? What about on your product if you're manufacturing yourself or in China? Your logo should go on everything you can put it on! Don't be shy! In some cases you can even put your mark alone on materials or product. This can rub off as very professional to your customer and get repeat business because you will be more memorable. Which brings me to my next point...

What do I get out of it?

You will stand out from the crowd. You will achieve an identity. You will convert traffic. You won't be like every other store out there. Your company will be professional. When you contact suppliers include your logo in your email signature to appear more established.

The difference.

A lot of "logo design websites" can provide logos for very cheap. You get these logos cheaply because they recycle designs from other clients or use stock artwork to make a so called custom logo. Ebiz Graphics charges just a tiny bit more because your company is handled in a professional manner and your logo will never be made out of old stock artwork or recycled logos. 

Be creative! Stand out from the crowd!

To consult a designer about your new logo for free go to ebizgraphics.com and fill out the order request form! We don't  invoice unless you are ready for a logo! :)